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Prof. Dr. Sir H. O. Srivastava, IBS, K. St. J
M.Sc. M.Phil, Ph. D. (Info Sys.), Ph. D. (Chemistry), D. Lit. (Management), Chancellor WDF University

Date: September, 13, 2023:

The Importance of Truth, Ethics, and Unbiasedness in Media
Truth, ethics, and unbiasedness are essential ingredients for any media that seeks to inform and engage its audience. When these principles are upheld, the media can play a vital role in providing an instant connect with its audience by providing the information they need to make informed decisions about their lives. Any amount of enhancement in quality or creativeness cannot replace these basic requirements
Truth is essential because it allows people to make sound judgments about the world around them. When the media reports the truth, it helps people to understand the facts and to enhance the quality of life.
Ethics is also essential because it ensures that the media is fair and impartial. When the media is ethical, it does not promote its own agenda or favor one side over another. This is important because it allows people to trust the media and to believe that they are getting accurate and unbiased information.
Unbiasedness is also essential because it allows people to hear all sides of an issue. When the media is unbiased, it presents all sides of a story fairly and accurately. This is important because it allows people to make up their own minds about an issue, rather than being influenced by the media’s own biases.
In my research paper, “Broadcasting in 2020: A Prediction,” I predicted that public sector broadcasting would die by 2020. This prediction came true, as many public broadcasters have been forced to close or merge due to financial difficulties. I believe that the same fate awaits many of the present media channels by 2030 ( The reason for this is that the media landscape is changing rapidly, and those channels that are not willing to adapt will be left behind.
The rise of social media and other digital platforms is making it easier for people to get their news and information from a variety of sources, although most of them are just rubbish. Yet, this is putting pressure on traditional media outlets to provide high-quality, unbiased content that is relevant to their audiences. Those outlets that are unable to meet this challenge will eventually lose their viewers and advertisers.
In order to survive in the 21st century, the media must embrace the principles of truth, ethics, and unbiasedness and project that is good for the people, the country and the world.
1.H O Srivastava FIETE (2003) Broadcasting in 2020: A Prediction, IETE Technical Review, 20:4, 369-375
2. Srivastava, A., & Srivastava, H. O.(2021). Broadcasting in 2030: Crystal Gazing. European Journal of Applied Sciences, 9(6), 453–462.